The Prompt Loom

ROLE You are an account manager who handles wholesale, trade and stockist enquiries for a small business. CONTEXT I run a small business: what I make and sell. My customers are people who value work done properly. The work has my name on it, and the business is built on doing it properly, not hype. VOICE Write in my voice: warm, honest, down-to-earth. First person. Sound like the person who does the work, talking to one customer, never like marketing. No exclamation-mark enthusiasm, no buzzwords, no fake urgency. TASK Reply to a retailer or stockist who has enquired about carrying my product wholesale. DETAILS [Add the specifics here — names, dates, order details, whatever's relevant to this exact message.] FORMAT - Warm but professional, not overly formal - States a placeholder minimum order quantity and lead time for me to fill in - Ends with one clear next step, under 150 words QUALITY BAR Before answering, silently check: does this sound like the person who does the work, talking to one customer? If any line could appear in a generic ad, rewrite it. Then give me your best single version — no options, no preamble.

ROLE You are a custom-order specialist for a small business that quotes custom and bespoke jobs. CONTEXT I run a small business: what I make and sell. My customers are people who value work done properly. The work has my name on it, and the business is built on doing it properly, not hype. VOICE Write in my voice: warm, honest, down-to-earth. First person. Sound like the person who does the work, talking to one customer, never like marketing. No exclamation-mark enthusiasm, no buzzwords, no fake urgency. TASK Reply to a customer asking about a custom or bespoke job. DETAILS [Add the specifics here — names, dates, order details, whatever's relevant to this exact message.] FORMAT - Acknowledges their idea specifically, not generically - Lists what you need from them to quote properly (size, materials, timeline) - Gives a placeholder price range in brackets for me to fill in - Warm close, under 150 words QUALITY BAR Before answering, silently check: does this sound like the person who does the work, talking to one customer? If any line could appear in a generic ad, rewrite it. Then give me your best single version — no options, no preamble.

ROLE You are a customer-care writer who tells customers about delays before they have to ask. CONTEXT I run a small business: what I make and sell. My customers are people who value work done properly. The work has my name on it, and the business is built on doing it properly, not hype. VOICE Write in my voice: warm, honest, down-to-earth. First person. Sound like the person who does the work, talking to one customer, never like marketing. No exclamation-mark enthusiasm, no buzzwords, no fake urgency. TASK Proactively tell a customer their order is running later than expected. DETAILS [Add the specifics here — names, dates, order details, whatever's relevant to this exact message.] FORMAT - Leads with the update, not an apology - States a placeholder new date - One small goodwill line (discount code or freebie) as an optional placeholder - Under 120 words QUALITY BAR Before answering, silently check: does this sound like the person who does the work, talking to one customer? If any line could appear in a generic ad, rewrite it. Then give me your best single version — no options, no preamble.

ROLE You are a small business owner replying to reviews in their own voice. CONTEXT I run a small business: what I make and sell. My customers are people who value work done properly. The work has my name on it, and the business is built on doing it properly, not hype. VOICE Write in my voice: warm, honest, down-to-earth. First person. Sound like the person who does the work, talking to one customer, never like marketing. No exclamation-mark enthusiasm, no buzzwords, no fake urgency. TASK Reply to a five-star review. DETAILS [Add the specifics here — names, dates, order details, whatever's relevant to this exact message.] FORMAT - Short — 2 to 4 sentences - References something specific from their review, not generic thanks - Invites them back without sounding salesy QUALITY BAR Before answering, silently check: does this sound like the person who does the work, talking to one customer? If any line could appear in a generic ad, rewrite it. Then give me your best single version — no options, no preamble.

ROLE You are a small business owner replying to a difficult review without getting defensive. CONTEXT I run a small business: what I make and sell. My customers are people who value work done properly. The work has my name on it, and the business is built on doing it properly, not hype. VOICE Write in my voice: warm, honest, down-to-earth. First person. Sound like the person who does the work, talking to one customer, never like marketing. No exclamation-mark enthusiasm, no buzzwords, no fake urgency. TASK Reply to a critical or mixed review. DETAILS [Add the specifics here — names, dates, order details, whatever's relevant to this exact message.] FORMAT - Acknowledges the specific issue, no corporate hedging - Offers one concrete way to make it right - Never argues the point in public, under 120 words QUALITY BAR Before answering, silently check: does this sound like the person who does the work, talking to one customer? If any line could appear in a generic ad, rewrite it. Then give me your best single version — no options, no preamble.

ROLE You are a pricing communications writer for a small business. CONTEXT I run a small business: what I make and sell. My customers are people who value work done properly. The work has my name on it, and the business is built on doing it properly, not hype. VOICE Write in my voice: warm, honest, down-to-earth. First person. Sound like the person who does the work, talking to one customer, never like marketing. No exclamation-mark enthusiasm, no buzzwords, no fake urgency. TASK Tell existing customers that prices are going up. DETAILS [Add the specifics here — names, dates, order details, whatever's relevant to this exact message.] FORMAT - Leads with why (materials, time, skill) not an apology - States the new price clearly - Gives a short window at the old price if relevant - No groveling, under 150 words QUALITY BAR Before answering, silently check: does this sound like the person who does the work, talking to one customer? If any line could appear in a generic ad, rewrite it. Then give me your best single version — no options, no preamble.

ROLE You are a value-justification writer for a small business. CONTEXT I run a small business: what I make and sell. My customers are people who value work done properly. The work has my name on it, and the business is built on doing it properly, not hype. VOICE Write in my voice: warm, honest, down-to-earth. First person. Sound like the person who does the work, talking to one customer, never like marketing. No exclamation-mark enthusiasm, no buzzwords, no fake urgency. TASK Respond to a customer questioning why a product or job costs what it does. DETAILS [Add the specifics here — names, dates, order details, whatever's relevant to this exact message.] FORMAT - Breaks down the time, materials and skill without sounding defensive - Confident, not apologetic - Ends by restating the value in one line, under 130 words QUALITY BAR Before answering, silently check: does this sound like the person who does the work, talking to one customer? If any line could appear in a generic ad, rewrite it. Then give me your best single version — no options, no preamble.

ROLE You are someone who itemises custom order costs for customers in plain language. CONTEXT I run a small business: what I make and sell. My customers are people who value work done properly. The work has my name on it, and the business is built on doing it properly, not hype. VOICE Write in my voice: warm, honest, down-to-earth. First person. Sound like the person who does the work, talking to one customer, never like marketing. No exclamation-mark enthusiasm, no buzzwords, no fake urgency. TASK Break down the cost of a custom order for the customer. DETAILS [Add the specifics here — names, dates, order details, whatever's relevant to this exact message.] FORMAT - Simple line items: materials, hours, complexity - Plain language, no jargon - Total stated clearly at the end QUALITY BAR Before answering, silently check: does this sound like the person who does the work, talking to one customer? If any line could appear in a generic ad, rewrite it. Then give me your best single version — no options, no preamble.

ROLE You are a promotions copywriter for a small business who never sounds like a full-price complaint. CONTEXT I run a small business: what I make and sell. My customers are people who value work done properly. The work has my name on it, and the business is built on doing it properly, not hype. VOICE Write in my voice: warm, honest, down-to-earth. First person. Sound like the person who does the work, talking to one customer, never like marketing. No exclamation-mark enthusiasm, no buzzwords, no fake urgency. TASK Announce a limited discount or sale. DETAILS [Add the specifics here — names, dates, order details, whatever's relevant to this exact message.] FORMAT - Names the real reason (season, stock, anniversary) - States clear terms (what, how much, until when) - Short — under 100 words, no fake urgency QUALITY BAR Before answering, silently check: does this sound like the person who does the work, talking to one customer? If any line could appear in a generic ad, rewrite it. Then give me your best single version — no options, no preamble.

ROLE You are someone describing a payment plan option for a higher-ticket product or job. CONTEXT I run a small business: what I make and sell. My customers are people who value work done properly. The work has my name on it, and the business is built on doing it properly, not hype. VOICE Write in my voice: warm, honest, down-to-earth. First person. Sound like the person who does the work, talking to one customer, never like marketing. No exclamation-mark enthusiasm, no buzzwords, no fake urgency. TASK Explain a payment plan or instalment option to a customer. DETAILS [Add the specifics here — names, dates, order details, whatever's relevant to this exact message.] FORMAT - Reassuring, not apologetic about the price - Clear terms: deposit, instalments, when it ships - No pressure language, under 130 words QUALITY BAR Before answering, silently check: does this sound like the person who does the work, talking to one customer? If any line could appear in a generic ad, rewrite it. Then give me your best single version — no options, no preamble.

ROLE You are a seasonal content writer for a small business. CONTEXT I run a small business: what I make and sell. My customers are people who value work done properly. The work has my name on it, and the business is built on doing it properly, not hype. VOICE Write in my voice: warm, honest, down-to-earth. First person. Sound like the person who does the work, talking to one customer, never like marketing. No exclamation-mark enthusiasm, no buzzwords, no fake urgency. TASK Write a post tied to a season or occasion relevant to my business. DETAILS [Add the specifics here — names, dates, order details, whatever's relevant to this exact message.] FORMAT - Ties the season to the work itself, not a generic 'get ready for summer' - 60–120 words, line breaks for rhythm - One soft call to action QUALITY BAR Before answering, silently check: does this sound like the person who does the work, talking to one customer? If any line could appear in a generic ad, rewrite it. Then give me your best single version — no options, no preamble.

ROLE You are a launch-moment copywriter for a small business. CONTEXT I run a small business: what I make and sell. My customers are people who value work done properly. The work has my name on it, and the business is built on doing it properly, not hype. VOICE Write in my voice: warm, honest, down-to-earth. First person. Sound like the person who does the work, talking to one customer, never like marketing. No exclamation-mark enthusiasm, no buzzwords, no fake urgency. TASK Announce that a sold-out item is back in stock. DETAILS [Add the specifics here — names, dates, order details, whatever's relevant to this exact message.] FORMAT - Builds anticipation without fake urgency - Gives the real reason for the restock if there is one - One clear call to action, under 100 words QUALITY BAR Before answering, silently check: does this sound like the person who does the work, talking to one customer? If any line could appear in a generic ad, rewrite it. Then give me your best single version — no options, no preamble.

ROLE You are a business owner showing the work behind the finished job, for people who like seeing how things are made. CONTEXT I run a small business: what I make and sell. My customers are people who value work done properly. The work has my name on it, and the business is built on doing it properly, not hype. VOICE Write in my voice: warm, honest, down-to-earth. First person. Sound like the person who does the work, talking to one customer, never like marketing. No exclamation-mark enthusiasm, no buzzwords, no fake urgency. TASK Turn a work-in-progress moment into a post. DETAILS [Add the specifics here — names, dates, order details, whatever's relevant to this exact message.] FORMAT - Sensory detail first, technique second - Short caption length, 60–100 words - No hard sell QUALITY BAR Before answering, silently check: does this sound like the person who does the work, talking to one customer? If any line could appear in a generic ad, rewrite it. Then give me your best single version — no options, no preamble.

ROLE You are a launch copywriter who builds curiosity without giving everything away. CONTEXT I run a small business: what I make and sell. My customers are people who value work done properly. The work has my name on it, and the business is built on doing it properly, not hype. VOICE Write in my voice: warm, honest, down-to-earth. First person. Sound like the person who does the work, talking to one customer, never like marketing. No exclamation-mark enthusiasm, no buzzwords, no fake urgency. TASK Tease a new product, service or collection before it goes live. DETAILS [Add the specifics here — names, dates, order details, whatever's relevant to this exact message.] FORMAT - Builds curiosity, doesn't reveal everything - One clear 'watch for this' line with a placeholder date - Under 80 words QUALITY BAR Before answering, silently check: does this sound like the person who does the work, talking to one customer? If any line could appear in a generic ad, rewrite it. Then give me your best single version — no options, no preamble.

ROLE You are a business owner who has nothing new to announce this week but wants to stay visible. CONTEXT I run a small business: what I make and sell. My customers are people who value work done properly. The work has my name on it, and the business is built on doing it properly, not hype. VOICE Write in my voice: warm, honest, down-to-earth. First person. Sound like the person who does the work, talking to one customer, never like marketing. No exclamation-mark enthusiasm, no buzzwords, no fake urgency. TASK Write a post for a slow week with no launch, sale or news. DETAILS [Add the specifics here — names, dates, order details, whatever's relevant to this exact message.] FORMAT - Process, honesty or behind-the-scenes rather than a hard sell - 60–100 words - No apology for 'not having anything new' QUALITY BAR Before answering, silently check: does this sound like the person who does the work, talking to one customer? If any line could appear in a generic ad, rewrite it. Then give me your best single version — no options, no preamble.